CRI Advantage Named a 2025 ServiceNow Partner of the Year Award Winner

FOR IMMEDIATE RELEASE

Boise, ID – February 27, 2025 – CRI Advantage (CRI), has won the 2025 Reseller Partner of the Year in the Specialist segment for the Americas region by ServiceNow. This marks the second consecutive year that CRI Advantage has received the prestigious ServiceNow Partner of the Year award, further solidifying its reputation as a leader in the industry.

ServiceNow’s Partner Awards recognize organizations that demonstrate an exceptional commitment to customer success, innovation, and growth within the ServiceNow partner organization. CRI Advantage has been given the award for its outstanding contributions in the reseller space, demonstrating its expertise in helping customers acquire ServiceNow products, licensing, and solutions.

This achievement follows CRI Advantage’s recognition in 2024 as the Consulting and Implementation Partner of the Year, proving the company’s excellence across different facets of ServiceNow. Whether through consulting, implementation, or reselling, CRI Advantage continues to enable organizations to maximize the full potential of the platform and empowers clients to transform their businesses.

“Being named Partner of the Year by ServiceNow for the second consecutive year is a tremendous honor and a reflection of our dedication to delivering innovative IT solutions with ServiceNow.” said Monte Brookshier, CEO at CRI Advantage. “This recognition reinforces the strength of our partnership and our continued commitment to driving success for our clients through ServiceNow’s leading-edge technology.”

“CRI Advantage defines what it means to be a trusted ServiceNow partner” said Nate Smith, Regional Partner Manager at ServiceNow. “As a valued partner of ours, they continue to drive incredible value for our clients by delivering innovative solutions and optimizing workflows through the power of the ServiceNow platform.”

“Winning Partner of the Year for the Americas for the second year in a row is an incredible achievement for CRI,” said Rich Collins, Director of Sales at CRI Advantage. “Our partnership with ServiceNow continues to drive innovation, incorporating cutting-edge AI technologies to transform businesses and create endless possibilities,” added Troy Taylor, VP of Solutions at CRI Advantage

This esteemed award highlights CRI Advantage’s dedication to helping businesses harness the future of AI-driven automation, predictive intelligence, and next-generation workflows to drive efficiency, growth, and long-term success.

For more information about CRI Advantage and its ServiceNow solutions, please visit criadvantage.com.

For media inquiries or to explore more about CRI Advantage and its pioneering solutions, please contact:

Brittany Kneller, Channel Partner Manager at CRI Advantage

[email protected]

About CRI Advantage: CRI Advantage is a trusted ServiceNow Partner that provides industry-leading Implementations, PostGo-Live support, and Managed Services for Commercial and Public Sector organizations. Helping organizations harness the power of technology to achieve their strategic objectives. For 35 years, CRI has successfully helped over 700 customers unlock productivity across their organizations.

ServiceNow, the ServiceNow logo, Now, Now Platform, and other ServiceNow marks are trademark and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries.

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